Jul 01, 2025  
2024 - 2025 Catalog 
    
2024 - 2025 Catalog
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BUSI 490 - International Marketing


3 Credit Hours
3 Lecture Hours
0 Laboratory Hours

An introduction to the important factors to be considered when marketing a product or service globally. Special emphasis will be placed on cross-cultural issues. Students will learn how to conduct a country analysis and to develop a marketing strategy based on this analysis.

Prerequisites: BUSI 337 .



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