Nov 21, 2024  
2024 - 2025 Catalog 
    
2024 - 2025 Catalog
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BUSI 337 - Principles of Marketing


3 Credit Hours
3 Lecture Hours
0 Laboratory Hours

Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm’s offerings in a dynamic, diverse environment.

Prerequisites: Sophomore standing.



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