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Nov 21, 2024
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BUSI 337 - Principles of Marketing 3 Credit Hours 3 Lecture Hours 0 Laboratory Hours
Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm’s offerings in a dynamic, diverse environment.
Prerequisites: Sophomore standing.
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