BUSM 536 - Marketing Management

3 Credit Hours
3 Lecture Hours
0 Laboratory Hours

This course will introduce students to the organizational philosophy and set of guiding principles for interfacing with customers, competitors, collaborates, and the environment that is marketing. This course will help students develop and implement marketing strategies and understand how they underpin overall managerial operations. Students will develop a clear understanding of the basic concepts of marketing management and further understand how to make strategic marketing decisions by learning to identify the competitive advantages that result from business analytics.