BUSI 132 - Introduction to e-Business

3 Credit Hours
3 Lecture Hours
0 Laboratory Hours

This course stresses the unique aspects of business models, strategies and tools which are used by businesses and organization as a viable means of differentiation and competition. Students will learn strategies involved in internet marketing, e-commerce, customer relationship management, social media as a communication tool, privacy and legal issues, logistics and procedures, and e-business strategic management. Students will be able to contrast a traditional model of business with the e-business model.